Growth and Joy: Inextricably (and Economically) Linked

A somewhat shorter edition of Elevated Insights this week, because we want to succinctly highlight the fiscal foundation behind our purpose at NorthShift with sight, sound, and motion.

As the :30s spot that accompanies this post shows, we believe that any company can grow, and that building things is a joy.

That belief is more than a philosophy. It’s economics.

• In a recent report, McKinsey found that companies with above-average organic revenue growth generate 30% higher shareholder returns over 10 years compared to peers.
• Similarly, a Deloitte survey found that 78% of executives believe the “exhilaration of creating and building” is essential for retaining top talent.
• PwC’s 2024 CEO Survey identified that 72% of global CEOs now rank organic revenue growth as the #1 strategic priority.

The companies that thrive are the ones that bring energy and creativity to the process of building – whether that’s a new product, a sharper go-to-market strategy, or a more resilient revenue engine. Leaders who can blend the rigor of data with the joy of creation will be the ones who stand apart, and the ones who create durable value.

NorthShift’s mission: To provide growth-, turnaround-, and exit-stage companies with our proven experience building streamlined revenue engines and improving GTM performance through AI, and to do so without the burden of overhead or expensive full-time hires.

We believe: Any company can grow, and that building things is a joy.

We combine the power of AI with the rigor and wisdom of human experience.
We value transparency and accountability.
We create solutions with milestones, momentum, and results.

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